The invention provides an underwater image quality evaluating and measuring method based on power spectrum description. As for an underwater image I, the image quality of I is set as PSVIQE={C,Q}, wherein C is a factor describing underwater imaging environments, and Q is a quality measuring value of the underwater image; C is used for distinguishing the underwater environments where the underwater image is located, wherein the larger C is, the better water transparency is, clear imaging is facilitated, and the smaller C is, the higher absorption and scattering attenuation of water are; Q is used for measuring the clarity degree of the underwater image; if Q is larger, it is shown that the image comprises a target and is relatively clear, and if Q is smaller, it is shown that the underwater image does not comprise the target or is relatively blurred; an average block definition and image quality measuring method is adopted for Q, global contrast is selected in the method, quality measurement is conducted on the basis of partial definition, and a result of image edge detection is used as the basis for judging whether the target exists or not. The underwater image quality evaluating and measuring method is high in universality, combines imaging environment description and image quality measurement, and can be used for evaluating the value of the target image for observers in a severe imaging environment more effectively.