The invention relates to a fabric finishing process, in particular to a non-ironing finishing process of a woven cotton fabric. The non-ironing post-finishing process includes the steps of fabric preparation, resin padding, tenter drying, baking, pre-shrinking, and rolling, wherein the fabric preparation includes gray fabric seaming, singeing, desizing, alkali mercerizing, dyeing, and drawing. The steps of web setting and liquid ammonia finishing, wherein, the step of resin padding includes two resin padding steps, and also includes a ventilation step after resin padding and before tenter drying. Due to the adoption of the above-mentioned technical solution, the contradiction between the anti-wrinkle performance of cotton fabric and the strength and wear resistance of the fabric is completely resolved, so that the hand feeling, air permeability and hygroscopicity of cotton fabric continue to maintain the characteristics of cotton fabric, and the anti-wrinkle performance is greatly improved. Improvement, formaldehyde residues are greatly reduced, and energy consumption and sewage discharge can also be reduced.