The invention discloses a rotary pressure welding mechanism used for automatically mounting an automobile rear quarter window glass bright molding, and belongs to the technical field of industrial automation. The rotary pressure welding mechanism comprises a portal supporting base, a portal supporting vertical plate, a guide rail, a portal cross beam, a lifting air cylinder, a floating connector,a connecting column, a rotary pressure welding mechanism body, a sliding block fixing plate, a straight-sided mechanism, a main fixing plate and a sliding block. The rotary pressure welding mechanismis mainly formed by combing an air cylinder with the rotary pressure welding mechanism body for achieving the mounting function, and is manufactured by completely copying the shape of the bright molding, the effects that one side of a bright molding buckle is buckled into a glass buckle and then the other side of the bright molding buckle is buckled in can be achieved, the bright molding can be mounted in place only with few effort, and the bright molding can be prevented from being damaged. The problem that optical distortion, tearing cracks, deformation, scratches and flushness of the brightmolding are caused when the bright molding is mounted through snap fasteners in an interference fit mode is effectively solved, and the production efficiency is improved.