The invention discloses an online shopping experience system based on AR technology. Firstly, a picture or a QR code of a pre-sales commodity is promoted through a media promotion means, a customer scans the commodity picture or the QR code through scanning equipment, and cloud storage, 3D video transmission technology, pixel processing technology, action capturing technology and AR/3D display technology are used, and information related to the commodity is transmitted to an AR presentation device and displayed in 3D effect of AR form. A customer can rapidly, conveniently and directly displaythe production place, the price, the logistics, the storage and other related information a rich media form, so that the customer can know better about the product that he/she pays attention to. Selling of commodity on sale is facilitate. The online shopping experience system based on the AR technology is disclosed, and AR augmented reality is displayed in different ways according to the scene ofthe actual application and the obtained commodity information. A user can comprehensively know relevant information such as the commodity production process, the transportation process, the sales process and the like, so that the user can find a reliable commodity, and the merchant can be helped to make a high-quality brand.