The invention discloses a personalized drill bit dynamic design method for a complex and difficult-to-drill stratum. The personalized drill bit dynamic design method comprises the following steps thatS1, rock drillability indexes of the drilled stratum are obtained; s2, performing drill bit tooth rock breaking digital simulation analysis and a gear ring and drill bit composite rock breaking experiment, and establishing a shaft bottom rock interaction mechanical model; s3, establishing a drill string Drill bit The rock system is coupled with the overall dynamic model; s4, designing the toothshape, the tooth distribution density, the crown shape and the gauge protection structure according to the rock mechanical property of the complex difficult-to-drill stratum; s5, optimizing the parameters of the nozzle and the hydraulic structure of the drill bit by utilizing a computational fluid dynamics theory and a numerical simulation method; s6, a tooth material cobalt removal strengtheningtechnology, a high-strength drill bit body material technology and a special tooth-shaped tooth technology are adopted, and the manufacturing process of the drill bit is optimized; the personalized drill bit design method has the advantages that the personalized drill bit design method for the complex and difficult-to-drill stratum is provided, so that the drill bit development period is shortened, and the development cost is reduced.