A method of push-through bending processing for a metal material, comprising, while sequentially or continuously extruding a material to be processed from the upstream side, carrying out bending processing thereof on the downstream side, wherein the metal material is clamped by means of mobile roller dies and under controlling of the position and / or moving speed of the mobile roller dies, heated at a temperature range permitting local plastic deformation and permitting quench hardening by means of heating means and cooling means disposed on the periphery of the metal material, followed by application of a bending moment and quenching. Further, there are provided a relevant bending processing apparatus and bending processing equipment line. Even in the event of processing to achieve continuous bending involving two-dimensionally different bending directions, or continuous bending involving three-dimensionally different bending directions, of the metal material, and even in the event of requirement of bending processing for a metal material with greater strength, a metal material with high shape fixability and uniform hardness distribution can be obtained efficiently at low cost. Accordingly, wide application thereof can be found as an increasingly sophisticated automobile part bending processing technology.