The invention is a system and method for system and method for creating and promoting a cause and processing payments for the cause by utilizing social networks, and in particular, a social network, for example, a highly interactive on-line community, where individuals, representatives, or organizations, may securely conduct fundraising activities, raise awareness, and promote events. By injecting an application that may be virally distributed in a highly interactive on-line community and linking application users to a specially designed website, individuals, representatives, or organizations, may securely conduct fundraising activities, raise awareness, and promote events to a greater audience, thus achieving higher efficiency in a developing virtual environment.