The invention relates to a preparation method of an ablation-resistant anti-scouring ethylene-propylene-diene monomer rubber heat insulating material. The preparation method comprises the following steps: S1, adopting an ethylene-propylene-diene monomer rubber material as a matrix material, and adding an ablation-resistant auxiliary material, fibers, a softener, a reinforcing agent, a vulcanizingsystem and other preservatives into the matrix material; S2, carrying out plastication and mixing procedures, and formulating a basic formula meeting mechanical and ablation performance; S3, manufacturing small samples, mechanical test pieces and ablation test pieces, and detecting mechanical and ablation performance; S4, analyzing performance detection data on the basis of detection, and adjusting the proportion of the auxiliary materials; S5, adjusting the formula, and then preparing small samples; S6, preparing mechanical test pieces, ablation test pieces, heat-conducting test pieces and density test pieces, carrying out detection to obtain detection data, and finally detecting a final formula; and S7, preparing a novel material according to the final formula to obtain the heat insulating material. The heat insulating material provided by the invention has the advantages of low density, good anti-scouring and ablation-resistant performance, excellent bonding performance and excellent comprehensive performance.