The invention discloses a computer embroider machine towel embroidering machine head of bobbin tape embroidery. The computer embroider machine towel embroidering machine head comprises an enclosure, a first drive mechanism, a second drive mechanism, a bobbin tape frame support assembly, a first needle bar sleeve, a transmission sleeve, a second needle bar sleeve, a locking ring, a needle bar, a needle tip sleeve assembly, a bobbin tape through hole, a positioning ring, a first gear, a second gear and an installation sleeve, wherein the first needle bar sleeve is provided with the first gear, the upper part of the first needle bar sleeve is provided with the transmission sleeve, the second needle bar sleeve is arranged in the transmission sleeve, the locking ring is arranged on the second needle bar sleeve, the locking ring is fixedly connected with the needle bar, the lower part of the first needle bar sleeve is provided with the needle tip sleeve assembly, the upper end of the installation sleeve is provided with the second gear, the installation sleeve is provided with the bobbin tape frame support assembly, the first drive mechanism is connected with the first gear and the second gear in a transmission manner, and the second drive mechanism is connected with the needle tip sleeve assembly and the locking ring in a transmission manner. According to the computer embroider machine towel embroidering machine head, the layering property and stereoscopic impression of patterns of a product can be improved, the color is rich, and the patterns are diversified.