The invention provides a feeding and conveying mechanism of fruit optimization equipment. The feeding and conveying mechanism mainly comprises a conveying belt, partition plates, baffle plates, a height limiting brush, surrounding edges, a transmission rotating shaft, a discharging box, a flow limiting rolling shaft, a transmission motor, a rotating motor, a feeding support, pressure sensors and caster wheels. The conveying belt is arranged on the feeding support, the conveying belt is driven to rotate through the transmission rotating shaft, the conveying belt adopts an inclined placing mode,the partition plates are arranged on the conveying belt and used for separating materials, the baffle plates are arranged below the conveying belt and used for preventing the materials from rolling off, the two sides are provided with the surrounding edges to ensure that fruits do not fall off from the side surfaces, the tail end of the conveying belt is connected with the discharging box, the flow limiting rolling shaft is arranged in a storage hopper, and the pressure sensors and the caster wheels are arranged at the bottom of the feeding support. According to the feeding and conveying mechanism, the feeding and conveying process is stable and reliable, the feeding efficiency is high, the fruits are orderly arranged in the feeding process, the subsequent screening work is facilitated, and the labor intensity of workers is greatly reduced.