The invention relates to the technical field of part machining, and discloses an automatic feeding device for end face machining. The automatic feeding device for end face machining comprises a pushing device, an automatic positioning device and a discharging device, wherein workpieces to be machined are continuously conveyed to the automatic positioning device through the pushing device so as to be positioned and clamped, and discharging is conducted through the discharging device, so that the continuous and automatic end face machining procedure is achieved, the automation degree is high, and the working efficiency is high; in addition, a conveying mechanism in the automatic positioning device drives a conveying wheel to do eccentric rotating motion through an eccentric shaft, so that clamping of the workpieces is achieved; in the workpiece conveying motion process of the conveying wheel, on one hand, the workpiece conveying path is increased, and the diameter of the conveying wheel needed for conveying the workpieces with the same size is reduced, so that the equipment size is reduced, and the equipment cost is reduced; on the other hand, the conveying wheel can drive a positioning mechanism to position the workpieces in the eccentric movement process, so that the synchronism between the positioning mechanism and the conveying mechanism is guaranteed; and the positioning mechanism does not need extra power, so that the equipment cost is low.