The invention discloses a convenient interactive eyeglass fitting method and device. According to the method and the device, disclosed by the invention, users can be subjected to determination on face width, pupil distance, visual acuity and the like at all times and places only under the assistance of a mobile phone/tablet computer/personal computer with a front camera and a screen, a reference object with known characteristic length, a network and the like, and three-dimensional vivid display of an eyeglass rack wearing effect based on real body information of the users is provided, so that the efficiency of eyeglass fitting is greatly increased, the disadvantages during online eyeglass shopping that accurate eyeglass fitting information cannot be provided and a wearing effect cannot be viewed are overcome, and thus, the convenient interactive eyeglass fitting method and the device are universal.