The invention discloses a friction material of a disc brake pad. The friction material comprises the following raw materials in parts by weight: 13-18% of cashew nut shell oil-modified phenolic resin, 9-16% of butyronitrile rubber powder, 3-7% of steel wool fiber, 6-11% of calcium sulfate whisker, 2-5% of potassium feldspar powder, 3-6% of graphite, 2-6% of brown fused alumina, 3-5% of antimony sulfide, 11-16% of baryta powder, 5-9% of chromite powder, 6-11% of heavy calcium carbonate, 2-4% of zircon sand and 3-6% of brass powder. Visibly, in the preparation raw materials, the cashew nut shell oil-modified phenolic resin is adopted for replacing ordinary phenolic resin as an organic carrier of a brake pad material, so that the shortcomings of poor resistance to thermal ablation, high abrasiveness, low anti-impact strength and the like of the ordinary phenolic resin are eliminated, the performance defects of the friction material of the disc brake pad caused by the ordinary phenolic resin can be avoided, and the overall performance of the friction material of the disc brake pad can be further improved.