The invention discloses a sneaker sole material with high wear resistance and low hardness and a preparation method thereof, particularly a method for preparing a sneaker sole material which is suitable for middle and high-grade sneaker soles with higher requirements on wear resistance and comfort. The sneaker sole material comprises the following components: butadiene rubber (BR), natural rubber (NR), styrene butadiene rubber (SBR), softening oil, a reinforcing agent, an activating agent, a coupling agent, a vulcanizer, a vulcanization accelerator, a tackifier and an anti-aging agent. A series of sole material with high wear resistance (DIN abrasion is less than or equal to 40mm<3>, and the length of grinding marks is 3.0 to 4.0mm) and low hardness (ShoreA 60-66) is prepared by screening the proportion of rubber composition, the coupling agent, the accelerator, and the activating agent and reasonably controlling a process on the basis of the rubber, the softening oil and the reinforcing agent. The material has the advantages that: (1) the total weight of a sneaker sole is expected to be reduced, namely the thickness of a rubber outer sole of a sneaker can be reduced under the condition that the material has the wearing life which is the same as that of the conventional sneaker sole, so that the total weight of the sole is reduced; (2) the humidity and slip resistance is improved, namely the hardness of the sole is lower and the sole is easy to distort under the condition of stress, so that the contact area of the sole and the ground is increased, and the aim of improving the humidity and slip resistance of the sole is fulfilled; and (3) the comfort is improved.