The present invention is an apparatus and method for the direct reduction of 
iron oxide utilizing a rotary 
hearth furnace to form a high purity carbon-containing 
iron metal button. The 
hearth layer may be a 
refractory or a vitreous 
hearth layer of 
iron oxide, carbon, and silica compounds. Additionally, 
coating materials may be introduced onto the 
refractory or vitreous hearth layer before 
iron oxide ore and carbon materials are added, with the 
coating materials preventing 
attack of the molten iron on the hearth layer. The 
coating materials may include 
compounds of carbon, iron 
oxide, 
silicon oxide, 
magnesium oxide, and / or aluminum oxide. The 
coating materials may be placed as a 
solid or a 
slurry on the hearth layer and heated, which provides a protective layer onto which the iron oxide ores and carbon materials are placed. The iron oxide is reduced and forms molten globules of high purity iron and 
residual carbon, which remain separate from the hearth layer. An improved apparatus includes a cooling plate that is placed in close proximity with the 
refractory or vitreous hearth layer, cooling the molten globules to form 
iron metal buttons that are removed from the hearth layer. The improvements due to the present apparatus and method of operation provide high purity iron and carbon 
solid buttons, which are separate from 
slag particulates, and discharged without significant loss of iron product to the interior surfaces of the furnace.