The present invention discloses an ABS color master batch and a preparation process thereof. The ABS color master batch is prepared by adopting a carrier, a dispersing agent, toner, a
polymer compatibilizing agent, an
impact modifier, a heat stabilizer, a plastic additive and a filler as raw materials, wherein an
air drying treatment is performed on the carrier, premixing is performed on the carrier resin, the toner and the dispersing agent,
extrusion granulation is performed, sample plate and sample strip injection molding is performed, and finally a color performance, a tension performance and an
impact performance are tested. According to the ABS master batch, characteristics of convenient use, no
pollution on molded environment, high
impact resistance, and uniform and stable coloring are provided; the resin carrier is subjected to the reasonable
drying treatment so as to solve problems of easy flow mark production and non-
uniform coloring of the traditional ABS master batch coloring; the
pigment is added with the inorganic nanometer filler so as to improve
dispersity of the
pigment in the plastic product, coloring power of the
pigment and covering power of the film product; and the production cost can be reduced, and the preparation method is simple, and is suitable for promotional use.