The invention provides automatic pier head equipment of automobile hollow lifting hooks. The automatic pier head equipment of the automobile hollow lifting hooks comprises a positioning device, a forming device, a guide cutting-off device, a round broaching device and a conveying device, wherein the forming device is arranged at the left side of the positioning device, the guide cutting-off device is arranged at the right side of the positioning device, the round broaching device is arranged at the right side of the guide cutting-off device, and the conveying device is arranged at the back of the guide cutting-off device. The automatic pier head equipment of the automobile hollow lifting hooks is reasonable in structure, can effectively, rapidly and automatically complete the whole machining process from automatic feeding of the automobile hollow lifting hooks to material receding of pier heads, accurately processes pipe fittings to be machined, is simple in machining working procedure, guarantees the forming effect of the hollow lifting hooks, adopts automation machining, reduces manual operation, saves machining cost, and improves work efficiency.