The invention belongs to the technical field of advertisement media, and particularly relates to a
reinforcement learning optimization channel weight double-attribution advertisement
effect analysis system and method, and the method comprises the steps: collecting multi-source heterogeneous data, and carrying out the preprocessing, so as to obtain standardized data; a
reinforcement learning algorithm is designed, weights are distributed according to dynamic
time sequence attention, a double-weight coordination action space is constructed, and a multi-
modal coding state and action requirements are obtained; multi-
modal data is coded, text,
time sequence and structured data are coded respectively, and feature vectors matched with the model are output through
modal attention fusion; designing a reward function, and generating a reward
signal for real-time optimization; and a real-time optimization mechanism is constructed, parameters are updated in a layered manner, gray scale
verification is performed, multi-source heterogeneous data preprocessing and enhancement
algorithm design are promoted, and a
closed loop is formed. According to the method, the effectiveness and accuracy of advertisement
effect analysis are effectively improved, and the adaptability to multi-source heterogeneous data and dynamic scenes is enhanced.