The application provides a tire and
road surface friction coefficient measuring device and a measuring method, the measuring device comprises a bearing body, a tire, a wheel shaft, a transmission part, a
magnetic field generator and a
wire frame, the bearing body is driven by an external force to move the tire through the wheel shaft, the wheel shaft is arranged on the bearing body, the transmission part is arranged on the bearing body, the
magnetic field generator is arranged on the bearing body, the
wire frame comprises a rotating part and a coil, the rotating part is in transmission connection with the wheel shaft through the transmission part, and the coil is located in a uniform
magnetic field and is fixedly connected with the rotating part; the magnetic field generator and the
wire frame are arranged, the coil is located in the uniform magnetic field generated by the magnetic field generator during testing, the coil is subjected to the action of an
ampere force after being electrified, and the rotating part is hindered from rotating, when the rotating part stops rotating, a torque equation acting on the rotating part is established, and the
friction coefficient between the tire and the
road surface can be measured according to the current in the coil, so that the measured
friction coefficient is accurate, and the measuring efficiency of the measuring device is improved.