The invention relates to a magnetic fluid sealing structure, belongs to the technical field of mechanical engineering sealing and solves the problem how to improve the pressure resistance capability of magnetic fluid sealing. The magnetic fluid sealing structure comprises a small end cover (5), a concentrating flux sleeve (1), an outer sleeve (8), a first magnetism isolating ring (9), first and second O-shaped sealing rings (11, 14), a second magnetism isolating ring (16), first and second bearings (6, 17), an adjusting washer (20), first and second pole shoes (10, 15), magnetic fluid (2), a permanent magnet (13) and a big end cover (19). In the magnetic fluid sealing structure, magnetic lubricating grease is respectively coated on the joint surface of the first pole shoe (11) and the permanent magnet (13) and on the joint surface of the second pole shoe (15) and the permanent magnet (13). The first magnetism isolating ring (9) and the second magnetism isolating ring (16) have the same structure and size and have thicknesses h of 2 to 10mm. Due to the selection of the widths l of the first and second magnetism isolating rings, the axial distances g of bearings and the pole shoes, which are positioned at both ends of the first and second magnetism isolating rings, are greater than or equal to 5mm and less than 15mm.