The invention relates to a visual-assembly production line of a motor rotor and an assembly process. The visual-assembly production line is characterized by comprising shaft-sleeve automatic discharging equipment, end-plate automatic discharging equipment, a single-arm hydraulic machine, magnetic-steel embedding equipment, a rotor iron core pallet, a rotary-shaft pallet, a pressed-finished-product pallet, a robot, a PLC (Programmable Logic Controller), an industrial camera, a ring-shaped light source and an industrial flat-panel computer, wherein the robot, the PLC, the single-arm hydraulic machine, the shaft-sleeve automatic discharging equipment, the rotor iron core pallet, the rotary-shaft pallet, the pressed-finished-product pallet, the end-plate automatic discharging equipment and the magnetic-steel embedding equipment form a robot execution system; the industrial camera, the ring-shaped light source and the industrial flat-panel computer form a visual system of the robot; the industrial flat-panel computer is provided with visual software for recognizing the position of a workpiece; the ring-shaped light source is fixed on the industrial camera; and the industrial camera and the ring-shaped light source are coaxially arranged on a mechanical arm of the robot and are vertical to the surface of the workpiece when carrying out detection on the position of the workpiece.