The invention relates to a heat transfer printing trademark with stress discoloration effect and a production process thereof. The thermal transfer trademark having a stress-discoloration effect, comprises a PET film arranged in order from bottom to top, release layer, surface protection layer, stress chromotropic layer, Chromophore layer, white glue layer, Anti-sublimation lay and hot melt adhesive layer, the stress chromotropic layer comprises the following raw materials in parts by weight: stress chromotropic resin, dry process resin, organic color paste, defoamer, Polyether Defoamer, silicone leveling agent, the thermal transfer trademark with stress discoloration effect produced by the invention is realized by using the principle of stress whitening, When it is stretched, pushed up, bent, folded and other external forces, the deformation of the film will show color change, and with the change of deformation gradient, the color shows a light to dark gradient characteristics, givinga natural, soft feeling, once the external force is eliminated, the color of the trademark surface will naturally recover as before.