Disclosed is a hair dye base composition comprising an improved basifying agent, which improvement is embodied in the overall reduction of
ammonia compounds, thereby advantageously minimizing the problems associated with
ammonia compounds. The composition provides a satisfactory hair
dyeing covering power without malodors or damage to the
scalp that are typically caused by
ammonia compounds, while being free of ingredients known to cause
skin damage problems, such as ethoxylated compounds, PEG and derivatives thereof, and silicones, since the composition contains a high percentage of natural compounds. Therefore, the composition of the present invention is significantly healthier for customers / consumers and hairstylists using the composition, while maintaining high performance of hair
dyeing. Also disclosed are multi-compartment kits comprising the compositions, dyes and oxidizing components, as well as their use in permanent hair
dyeing. Also disclosed is a process for producing the hair dye base composition, and a hair dyeing method comprising applying the composition to the hair.