The invention belongs to the field of chemical engineering and metallurgy. Specifically, the invention discloses a method for producing titanium dioxide through low-temperature chlorination of a titanium-rich material. The method comprises the following steps: carbon powder and a binder are added into a titanium-rich material, and steps of crushing, grinding, mixing, briquetting, enhancing the ore/carbon contact effect are carried out, and the chlorination reaction temperature is lowered; high-temperature materials in the chlorination reactor are circularly discharged, cooled through nitrogen and then returned to the chlorination furnace, and efficient removal of heat of the chlorination reactor is achieved. Hot nitrogen obtained through heat exchange is used for providing heat for the thermocuring process, the energy utilization efficiency is improved, and energy consumption is reduced. The oxygen-containing chlorine generated by titanium tetrachloride oxidation is deoxidized and cooled, so that the oxygen introduction amount of the chlorination reactor is reduced, and the problem of temperature fluctuation of the low-temperature chlorination reactor is solved; and therefore, the problem of short-process efficient utilization of the titanium-rich material is solved. The method has the advantages of wide raw material adaptability, high resource utilization rate, energy conservation, consumption reduction, environmental friendliness and the like.