The invention relates to the technical field of rhododendron cultivation, and particularly discloses a flat ground cultivation method of alpine rhododendron, which comprises the following steps: selecting pine needles, sawdust, pine barks, cottonseed hulls, perlite, vermiculite, turf and peat soil, proportioning, sieving, sterilizing, mixing and stirring to form a soil matrix, digging alpine rhododendron plants, protecting root systems of the alpine rhododendron plants, and planting the alpine rhododendron plants into the soil matrix. The method comprises the following steps of: transporting alpine rhododendron plants to the flat ground under a sufficient oxygen environment, and cultivating the alpine rhododendron plants on a foundation pit in a soil matrix, and keeping the soil around the soil matrix cold and wet. According to the flat ground cultivation method for the alpine rhododendron, the soil matrix is formed through mixing and stirring, the alpine rhododendron is cultivated in the soil matrix, alpine soil is simulated to the maximum extent, nutrients can be continuously absorbed from an original soil mass after the alpine rhododendron survives for a period of time, and the situation that the survival rate of the alpine rhododendron is reduced after the nutrients in the original soil mass are exhausted is prevented.