The invention belongs to the technical field of energy utilization and engineering thermophysics, and particularly relates to a dry-wet unified cooling tower adopting a natural ventilation and composite running mode and application of the dry-wet unified cooling tower. The dry-wet unified cooling tower comprises a tower body, a supporting structure, a dry cooling section, a wet cooling section and a flow distribution system; a dual-curve manner is adopted in the tower body, and the tower body is supported to the ground through a supporting structure; the dry cooling section and the wet cooling section are integrally distributed in one cooling tower in the vertical direction; the dry cooling section is located above the wet cooling section; the dry cooling section comprises a cooling triangle and a dry cooling section louver; the wet cooling section comprises a water removing device, a water distribution system, a padding area, a water collecting pool and a wet cooling section louver; and the flow distribution system comprises a total inlet and outlet pipe, a dry cooling section inlet and outlet pipe, a wet cooling section inlet and outlet pipe, a valve and a circulating pump. According to the dry-wet unified cooling tower and application, wasted work of a draught fan is not needed, the cooling efficiency is high, the lower tower exiting water temperature can be provided, and water resources are saved.