The invention belongs to the technical field of door devices of subway equipment and relates to a linear motor drive device of a shifting door. A linear motor component is composed of a linear motor stator, a linear motor rotor and a limit base. The limit base is fixed at two ends of the linear motor stator through bolts; a slide component is composed of a slide base, a linear guide rail component, a drag chain plate which are matchedly assembled, a drag chain and a Hall component, wherein the slide base is connected with the linear motor rotator and the linear guide rail component respectively through holts, the linear guide rail component is fixed on one side of the linear motor stator through a bolt, the Hall component is fixed on the slide base through a bolt, and Hall magnetic steel is attached and fixed on the linear motor stator; a number reading head is fixed on the slide base, and a magnetic railing ruler is attached on one side of the linear motor stator; and the Hall magnetic steel is distributed at two ends and in the middle of a whole stroke. The linear motor drive device of the shifting door is simple in structure, reliable in principle, mature in manufacture process, low in manufacture cost, good in operation safety, long in service life, environment friendly, small in noise and occupied space, and free of friction loss.