The invention belongs to the technical field of material metallurgy, and particularly relates to a method for producing a hot-rolled pickling-free plate by combining thin-strip continuous casting with reducing annealing. The method specifically includes the steps: obtaining refining molten steel, preparing a cast-rolling strip blank, uncoiling a cast-rolling thin strip after thermal leveling for reducing annealing, removing scale on the surface of the cast-rolling thin strip in a reduction section, and adopting H2 atmosphere condition to protect reduction, wherein reduction temperature is 800-1100 DEG C and reduction time is 10-30min; adopting H2 and N2 atmosphere for protection in a high-temperature annealing section, wherein reduction temperature is 500-1000 DEG C and reduction time is 1-5min, realizing texture and performance control of the thin strip, and obtaining a thin-strip steel product. By the technical scheme, the cast-rolling thin strip is free of pickling and is directly subjected to reducing annealing, so that cold-rolled pickling process is omitted, pre-oxidation process before continuous annealing can be completely abolished, continuity of thin strip production process can be greatly improved, production efficiency is improved, production cost is lowered, discharging of pollutants like waste acid is reduced, and great economic benefit and social benefit are created.