The invention discloses an automotive hard magnetic 
brake pad formula and a manufacturing method thereof. The automotive hard magnetic 
brake pad formula is composed of, by weight, 8-20 parts of an organic binder, 10-45 parts of reinforced fibers, 20-50 parts of a friction performance 
regulator, 3-10 parts of filling and 5-40 parts of a hard magnetic material. The manufacturing method includes the processes of crushing, mixing, hot-press forming, magnetizing, thermal 
processing and 
surface processing. The automotive hard magnetic 
brake pad formula and the manufacturing method have the advantages that the hard magnetic material is added on the basis of an original automotive 
brake pad, so that 
friction coefficient is increased, abrasion ratio is lowered, friction stability is improved, and various complex braking conditions of an automobile are met; the added hard magnetic material is a highly-magnetic substance, so that the automotive hard magnetic 
brake pad after being magnetized is enabled to have a lot of residual 
magnetism, and basest material conditions are provided for 
magnetic field control in the process of braking friction. In addition, the hard magnetic 
brake pad after being magnetized can maintain 
magnetism for a long time, so that friction behaviors can be affected and adjusted without externally adding 
magnetic field energy in the process of braking.