The invention discloses a permanent magnet motor rotor and a motor. The permanent magnet motor rotor comprises a rotor assembly, 2n (n=1, 2, 3...) built-in rectangular grooves are formed in the rotor assembly along the circumferential surface, the rectangular grooves are linear, magnetic isolation edges are arranged at the two ends of the outer sides of the rectangular grooves, magnetic isolation bridges are arranged at the positions of central symmetry lines of the rectangular grooves, and the number of the magnetic isolation bridges can be set to be zero when the linear speed Vtip of the motor rotor is low, otherwise, the number can be set to be one. According to the linear speed (mechanical centrifugal force of the outer surface of the rotor) of the rotor, the width of the magnetic isolation edges and the number and width of the magnetic isolation bridges are reasonably designed, so that the rotor assembly and the permanent magnets do not move left and right in the rectangular grooves, and the mechanical strength under the centrifugal force is guaranteed; therefore, the magnetic field effect and the output electrical performance of the motor are satisfied, the vibration resistance of the motor rotor is improved, and the rotating speed range of the motor is effectively expanded.