The invention discloses a novel fertilizer. The fertilizer comprises nitrogen, phosphorus pentoxide, potassium oxide, a zinc fertilizer, a boron fertilizer, a magnesium fertilizer, a calcium fertilizer and a water-retaining and soil-loosening agent, wherein the weight ratio of the nitrogen, the phosphorus pentoxide, the potassium oxide, the zinc fertilizer, the boron fertilizer, the magnesium fertilizer and the calcium fertilizer is (20-30):(5-12):(5-18):(0.2-0.4):(0.1-0.2):(0.1-0.2):(0.5-0.6); the weight of the water-retaining and soil-loosening agent is 1.5-2.5% of the total weight of the nitrogen, the phosphorus pentoxide and the potassium oxide. Compared with the prior art, the invention has the advantages as follows: a customized fertilizer can be produced according to different crops, different regions and different soil and in combination with the target yield; precision fertilization, environment friendliness and economy can be achieved; the purposes of high yield and high efficiency are achieved. The fertilizer provided by the invention is applicable to wheat, corn, sweet potato, millet, rice, cotton, peanut, rape, tobacco, melons, fruits, vegetables and the like.