The invention discloses a heat storage type solar heat collection plate installation structure which comprises a sliding rail, a sliding block, a heat collection plate, a connecting rod, a bottom plate, a connecting plate, a connecting ring, wind retaining shed cloth, a vertical plate, a winding roller, a side plate, a fixed bolt, a constant-angle bolt, a seat plate, a rotary shaft, an adjusting pipe, a support leg and a heightening bolt. The connecting rod and the adjusting pipe are arranged on one side of the bottom end of the solar heat collection plate, and the other side of the bottom endof the solar heat collection plate is slidably connected into a sliding chute in the top end of the connecting plate; through adjusting the length of the connecting rod in the adjusting pipe, the angle of the heat collection plate relative to the ground is adjusted; the seat plate is rotatably connected to the middle of the bottom end of the bottom plate, so that the direction of the whole heat collection plate can be adjusted through rotating the whole seat plate; and through adjusting the angle and the direction, the heat collection plate can conveniently find a better illumination position, so that the photo-thermal conversion rate of the solar heat collection plate is high, and the use effect is good.