The invention relates to TiO2 / C reinforced fingerprint appearing magnetic powder and a preparation method and application thereof, and belongs to the technical field of fingerprint identification. The fingerprint appearing magnetic powder is prepared from magnetic powder, developing powder and coloring powder. The chemical formula of the ingredients of the fingerprint appearing magnetic powder is Ma(BN)bXc, M is the magnetic powder and selected from at least one of Fe powder, Co powder, Ni powder, Fe3O4 powder and Fe78Si9B13 amorphous powder. BN is the developing powder, X is the coloring powder and selected from one of TiO2 and C, the subscripts a, b and c are the atom percentages of the corresponding elements, a is larger than or equal to 40 and smaller than or equal to 60, b is larger than or equal to 30 and smaller than or equal to 50, c is larger than or equal to 5 and smaller than or equal to 15, and the sum of a, b and c is 100. Compared with the prior art, the fingerprint appearing magnetic powder has the most prominent advantages that on the premise of high appearing precision, the preparation process is simplified, the fingerprint appearing magnetic powder is widely suitable for various complex environments, and high actual application value is achieved.