The invention discloses a temperature-controlling, mold-casting and continuous casting direct molding technology of a copper alloy special-shaped strip. The direct molding technology comprises the following steps that proportioning is carried out, and specifically oxygen-free copper, silicon, manganese, tin, zinc, titanium, molybdenum, cobalt, tungsten, yttrium, nano wear-resistant particles and transition metal are weighed and mixed to obtain mixed proportioned materials; a three-dimensional geometric model comprising a smelting crucible, a casting mold, a special-shaped strip and a water-cooled copper sleeve is established by adopting ProE software, and by adopting ProCast software, grid division is carried out on the model and simulation calculation is carried out on the continuous casting steady-state temperature field of the special-shaped strip; and the copper alloy special-shaped strip is prepared by adopting the temperature-controlling, mold-casting and continuous casting technology, and the temperature gradient, the solidification speed, the continuous casting speed and the mold casting temperature in the continuous casting process are controlled to regulate the tissue structure and the surface quality. According to the direct molding technology, the technological process is short, the production cost is low, the product surface quality is good, and the performance isexcellent.