The invention discloses freshening and skin brightening makeup emulsion, prepared from heparin sodium, glucan, ceramide, a scutellaria baicalensis extract, hyaluronic acid, saccharide isomerate and a matrix system, wherein the matrix system is formed by glycerinum, propanediol, cyclopentasiloxane, isopropyl palmitate, decyl silicone oil, stannic oxide, octyl dodecanol xyloside, octyl dodecane, polyisobutene, PEG-30 dipolyhydroxystearate, titanium dioxide, mica, isononyl isononanoate, polyacrylate-13, allulose, mannose, glucose, fructose, capryloyl hydroxyl oxime acid, 1.2-hexanediol, galactose, sodium hyaluronate, essence and deionized water. An oil emulsion gel technology is adopted, so the peculiar properties of water resistance and migration resistance of a water-in-oil system are formed, the skin feeling of refreshing without stickness of an oil-in-water system is also achieved, powder in a system can be more evenly dispersed, a product is easier to spread, the makeup effect is better and more natural, the emulsion is really light, thin, natural and white, and a nude makeup effect is shown well.