An electrophoretic
display device includes a common
electrode and a plurality of pixel electrodes, and a disperse
system containing electrophoretic particles, that is held between the common
electrode and the plurality of pixel electrodes,. The electrophoretic
display device includes a switching
transistor and a control portion. The switching
transistor supplies a corresponding one of the pixel electrodes with a low
electric potential signal or a high
electric potential signal supplied from a
signal line. The control portion controls
electric potential signals supplied to the pixel
electrode and the common electrode to cause the electrophoretic particles to move. The switching
transistor enters an on state when a gate electrode of the switching transistor is supplied with a first electric potential, and enters an off state when the gate electrode is supplied with a second electric potential. The control portion is provided with a first period during which control for causing the electrophoretic particles to move is performed and a second period during which, after the first period, the switching transistor is made to enter an off state. During the second period, when the first electric potential is smaller than the second electric potential, the control portion supplies a low electric potential signal from the signal line to the switching transistor and supplies a low electric potential signal to the common electrode, and when the first electric potential is larger than the second electric potential, the control portion supplies a high electric potential signal from the signal line to the switching transistor and supplies a high electric potential signal to the common electrode.