The invention discloses a heat vulcanized adhesive for adhering a vulcanized rubber or a thermoplastic rubber with a hard panel. The heat vulcanized adhesive comprises a crosslinking agent N,N'-dinitroso-p-phenylene dihydroxy disodium, halogenated rubber, metal oxide such as zinc oxide or magnesium oxide, inertia stuffing such as carbon black or titanium dioxide, a solvent such as aromatic hydrocarbon, chloride solvent or ketone solvent, a polybismaleimide compound such as N,N'-m-phenylene bismaleimide or diphenylmethane bismaleimide, and a vulcanizing agent such as sulphur, selenium or tellurium. The heat vulcanized adhesive has the characteristics that the heat vulcanized adhesive does not comprise aromatic polynitroso compound, adduct of perhalogenated cyclic conjugated diene/olefinic unsaturated dienophile, and copolymer formed by halogenated butadiene monomer/alpha-halogen substituted monomeric compound, and also does not comprise any one of alkoxy silane/polymer of nitrosobenzene or nitrosobenzene precursor combination; meanwhile, the heat vulcanized adhesive has pre-heating-resistance or is suitable for the requirement of injection molding process, and has the slat mist resistance and boiled water resistance.