The invention discloses a multicolor infrared upconversion luminous material and a preparation method thereof. The material has a chemical composition formula: RE2-x-y(WO4)3: xLn,yYb, wherein x is between 0.02 and 0.2; y is between 0.2 and 0.6; Yb<3+> is used as a sensitizing agent, absorbs infrared photons and transfers energy to Ln in order that Ln ions irradiate; and under 980nm laser pumping, the material emits red light, green light, blue light or white light. In preparation, according to stoichiometric ratio, high-purity raw materials of rare earth oxide and tungsten trioxide are ground, are evenly mixed, are presintered for 3 to 10 hours in air at a temperature of between 700 and 900 DEG C, are ground, are sintered for 4 to 10 hours in the air at a temperature of between 1,100 and 1,200 DEG C and are naturally cooled to the room temperature, so as to obtain the product. In the preparation process, no organism is used; and no harmful exhaust gas is produced. The synthetic process is carried out in the air; and the preparation method has low equipment requirement and a simple process.