The invention relates to the field of hard alloy materials, in particular to a hard alloy raw material and a method for preparing a hard alloy cutter material through the hard alloy raw material. The hard alloy raw material comprises, by weight percentage, 80% to 90% of tungsten carbide, 6%-12% of cobalt powder, 0%-5% of titanium carbide, 0%-5% of titanium nitride and 0%-0.5% of microelements. The grain distribution of raw material powder ranges from 0.5 micrometer to 2 micrometers. The method for preparing the hard alloy cutter material through the hard alloy raw material includes the steps of powder mixing, ball milling, drying, sieving, block pressing, presintering, high-temperature vacuum sintering and high-temperature nitrogen sintering. The hard alloy cutter material prepared through the method is low in manufacturing cost, high in hardness, good in wear resistance and high in film-substrate cohesion, and the surface has the gold or reddish brown appearance; and the relative density of the hard alloy cutter material prepared through the method is higher than 99%, the hardness ranges from 20 GPa to 28 GPa, the breakage toughness ranges from 6 MPa.m<1/2> to 8 MPa.m<1/2>, and the film-substrate cohesion critical load obtained through a scratch method test is larger than 80 N.