The invention discloses red fluorescent powder capable of being simultaneously effectively excited by near ultraviolet and blue LED light. In the red fluorescent powder, ZnMoO4 is taken as a substrate, Eu3+ is taken as an activation center, and one or more of Li+, Na+, K+, Rb+ and Ag+ are taken as charge compensators, and one or more of Bi3+, Sm3+, Gd3+, Sc3+, Y3+, La3+, Gd3+ and Yb3+ with proper concentration are introduced to partially replace Zn so as to improve the absorption of the Eu3+ under the excitation at 395 nm and 466nm. The chemical composition general formula of the red fluorescent powder is Zn1-2x-y-zAxByMoO4:EuxBizSmw, wherein A is one or more of Li, Na, K, Rb and Ag; B is one or more of Sc, Y, La, Gd and Yb; and x is more than or equal to 0.05 and less than or equal to 0.4, y is more than or equal to 0 and less than or equal to 0.1, z is more than or equal to 0 and less than or equal to 0.1, and w is more than or equal to 0 and less than or equal to 0.05. The invention is applied to the preparation of the red fluorescent powder capable of being simultaneously effectively excited by the near ultraviolet and blue LED light.