The invention relates to a red luminous fluorescent powder, the formula of which is MM'aAlbOd:Mnx,Ry, wherein M is at least one of Li, Na, K, Rb, Zr, Ce and Hf, M' is at least one of Si, B, P, F, Cl and Br, R is at least one of Eu, Sm, Dy, Nd, Pr, Ho, Er, Bi and Cr and 0<=a<=10, 0.1<=b<=12, 1<=d<=25, 0.0001<=x<=0.5 and 0<=y<=0.5. The red luminous fluorescent powder in the invention is a composite oxide, prepared in high-temperature solid-phase method. The substrate contains no toxic or hazardous chemical components such as precious rare earth, cadmium and sulfer. The invention has the advantages of simple preparing process, low production cost, stable chemical properties, good luminous performance, high thermal-stability, wide excitation wavelength and capable of being effectively excited by ultraviolet light, purple light or blue light LED etc. The invention can be widely used in white light LED.