The invention discloses red fluorescent powder used for a white LED. The chemical expression is that R<1>2R<2>1-x(R<3>O4) (R<4>O4) : xEu<3+>, wherein, R<1> is one, two or more of Li<+>, Na<+>, K<+>, Rb<+> and Ag<+>; R<2> is one, two or more of La<3+>, Gd<3+>, Y<3+>, Pr<3+>, Sm<3+>, Eu<3+>, Bi<3+>, B<3+> and Al<3+>; R<3> is P<5+>, P<5+> and V<5+>, P<5+> and Nb<5+>, or P<5+> and V<5+> as well as Nb<5+>; R<4> is W<6+> and Mo<6+>; x is 0.005 to 1.0. The preparation method of the red fluorescent powder comprises the following steps: firstly, raw material containing R<1>, R<2>, Eu<3+>, R<3> and R<4> is porphyrized and evenly mixed, dried and porphyrized again and positioned into a muffle to be sintered; secondly, the red fluorescent powder is obtained after post-processing. The red fluorescent powder of the invention can be effectively excitated by blue light, black light or ultraviolet light, the light and thermal stability is good, the red luminous intensity is high, and the color purity is ideal.