The invention discloses a special heat-conductive insulating material for a new energy automobile battery. The heat-conductive insulating material comprises the main raw materials in parts by weight:30-40 parts of POM plastics, 6-11 parts of hexagonal boron nitride micropowder, 5-10 parts of nanometer SiO2 powder, 3-4 parts of chopped carbon fiber particles, 1-2 parts of zinc oxide, 0.5-1 part ofpolyglycerol fatty acid ester, 0.5-1 part of cresyl diphenyl phosphate and 0.5-1 part of ethylene bisstearamide. The invention further discloses a preparation method of the special heat-conductive insulating material, and the preparation method comprises the continuous production processes: blending treatment, double-screw extrusion and injection molding by an injection molding machine. Due to the selection of a formula in which POM plastics, hexagonal boron nitride/calcium carbonate nanometer composite particles and modified silicon dioxide are adopted, the prepared composite has high heat conductivity, good insulativity, low density, low cost and good machinability and can be better adapted to the new energy automobile battery, the battery is uniform in heat radiation and capable of avoiding hot spots, local deformation caused by high temperature can be effectively reduced, and the service life can be prolonged.