The invention discloses a microcrystalline-cellulose-modified rubber material composed of the following raw materials, by weight: 3-4 parts of an anti-aging agent BPS, 0.2-0.6 parts of 8-10% sulfuric acid, 26-30 parts of melamine, 5-8 parts of a 37% formaldehyde solution, 7-10 parts of urea, 6-10 parts of microcrystalline cellulose, 1-1.2 parts of isopropanol, 2-3 parts of sulfur, 3-4 parts of maleic anhydride, 210-230 parts of neoprene S40V, 3-4 parts of sodium fluosilicate, 20-26 parts of montmorillonite powder, 5-7 parts of tetrabutyl titanate, 20-24 parts of carbon black, 0.4-1 parts of sodium cinnamate, 2-3 parts of abietinol, 2-4 parts of palm wax, and 1-2 parts of dimethylaminopropylamine. According to the invention, microcrystalline cellulose is processed with the crosslinking effect of maleic anhydride, and is blended with abietinol, such that surface viscosity is improved, material compatibility is promoted, and good antioxidant effect is provided. Microcrystalline cellulose forms a closer network structure in melamine resin formed by melamine, urea and formaldehyde, such that resin viscosity and tensile deformation resistance are well improved, and certain reinforcement and tackifying effects are provided in the rubber material. Therefore, flexural cracking resistance, hot-air aging resistance and stability of the rubber material are improved.