The invention relates to the technical field of wires and cables, and specifically relates to a cable material containing triggering type odorizor. The cable material comprises the following components: polyolefin resin, a composite flame retardant, the triggering type odorizor, a heat stabilizer, an antioxidant, a coupling agent and a lubricating agent, wherein the triggering type odorizor is a composite substance prepared by completely adsorbing odor substances such as dimethylamine, diethylamine, n-butyl mercaptan, thiophane and beta-cyclocitral through activated clay, and then covering theodor clay surface with a layer of resin materials through a special process; the heat stabilizer is an organic tin type heat stabilizer; the antioxidant is polyhydroxy pentaerythritol ester; the lubricating agent is PE wax or magnesium stearate. According to the cable material, the added odor substances have the triggering characteristic, namely, odor is generated only after being bitten by a mouse; the service life of the odor nearly reaches the total service life of the cable material; the mouse biting preventing capacity is outstanding.