The invention discloses an aromatic plastic material for a plastic wire. The aromatic plastic material is prepared from the following components in percentage by mass: 35%-47% of ethylene-butylene copolymer, 1.5%-2.5% of silicone, 2%-20% of PP, 5%-15% of white oil, 3%-13% of processing aid, 5%-20% of filling agent, 0.5%-2% of porous ceramic framework material and 0.01%-0.1% of aromatic substance, wherein the porous ceramic framework material adsorbs and contains the aromatic substance. The invention further discloses a preparation method for the aromatic plastic material for the plastic wire. The preparation method comprises the steps of preparing materials, charging oil, stirring, extruding, cooling, pelletizing, and the like. The product disclosed by the invention can be used for storing the aromatic substance, so that an earphone product can release fragrance under usage and friction conditions, and can provide different fragrances according to needs of a consumer, and therefore, the problems that all plastic materials after being processed and formed are severe in plastic smell, strong in oil smell, and the like, are solved; the aromatic plastic material can be widely applied to manufacturing consumption type electronic product signal cable products such as earphone cable, and the like.