The invention provides a support card identification method and device. The method comprises steps that based on historical conversation record of each user, conversation characteristics of each user are analyzed, and a user group corresponding to different conversation characteristics is established; communication data of each user is acquired from service provider data, and the communication data comprises user data, the package information, the bill information and a detailed conversation list; according to the communication data of each user, in combination with association factors, cross correlation analysis on the user group corresponding to the different conversation characteristics is carried out, support card users of who the conversation characteristics are the support card characteristics are identified, and the association factors comprise the conversation time, a conversation opposite-end number and a conversation place. The method is advantaged in that based on big data analysis, a series of analysis on the communication data of the user is carried out, abnormal behaviors of the users are explored, according to the conversation characteristics of the support card users, the support card users can be accurately and reliably identified, and support card behaviors can be effectively inhibited.