The invention provides a lifting rod assembly and a ceiling fan. The lifting rod assembly comprises a motor, an adaptor assembly and a lifting rod; the adaptor assembly is connected with a motor shaft of the motor, and the lifting rod is connected with the adaptor assembly and can rotate relative to the motor through the adaptor assembly; and according to the ceiling fan, the lifting rod can rotate relative to the motor, in the transportation and carrying process, the lifting rod is folded, and the size of the ceiling fan is reduced; on one hand, the condition that all components of the ceiling fan are split and then are packaged, and consequently, components with the small size are lost is prevented from happening, and on the other hand, the condition that the lifting rod and the motor of the assembled ceiling fan are large in size, and consequently the ceiling fan is inconvenient to carry and low in transportation efficiency is prevented from happening; the lifting rod rotates relative to the motor, the size of the ceiling fan is small, under the condition that the transportation space of an operation device is unchangeable, more ceiling fans can be transported, and therefore the transportation efficiency is improved; and on the other hand, worker carrying is facilitated, and therefore the carrying efficiency is improved.