The invention provides a PVC (polyvinyl chloride) advertisement template. The PVC advertisement template is prepared from, by weight, 60-90 parts of PVC resin powder, 20-50 parts of PVC reclaimed materials, 30-60 parts of active light calcium carbonate, 2.5-4 parts of compound stabilizer, 5-12 parts of foaming control agent, 1.2-2.25 parts of compound foaming agent, 0.2-0.6 part of plasticizer, 0.7-1.5 parts of lubricant, 0.3-1 part of titanium dioxide and 0.01-0.04 part of brightening agent, wherein the compound foaming agent is formed by mixing an inorganic foaming agent with an organic foaming agent, and the lubricant is formed by mixing PE wax, stearic acid and an internal lubricant ZB-60. The invention further provides a preparation method of the PVC advertisement template. The PVC advertisement template and the preparation method thereof have the advantages that since the PVC reclaimed materials are used as one of main raw materials, turning waste into wealth, production cost reduction and energy saving are achieved, hardness and weather fastness of the PVC advertisement template are improved, the number of recycling times can be increased and reach more than 35, and the PVC advertisement template is smooth and attractive in surface; the preparation method is easy to operate.