The invention relates to an automotive starter carbon brush material and a preparation method thereof. The carbon brush material is prepared from, by mass, 60-64 parts of copper powder, 32-38 parts of graphite, 3-6 parts of molybdenum disulfide, 1-1.5 parts of tin powder, 0.4-0.6 part of carbonyl iron powder and 0-0.9 part of a friction component; and the graphite is a combination of micro-fine graphite and colloidal graphite, and the mass ratio of the micro-fine graphite to the colloidal graphite is (0.66-1.5): 1. According to the automotive starter carbon brush material and the preparation method thereof, by introducing the carbonyl iron powder to strengthen a matrix, the micro-fine graphite and the colloidal graphite in different particle sizes are selected to be matched so that the graphite distribution uniformity and the interface bonding capacity between the graphite and the matrix can be improved, a specific preparation process is used in cooperation, and the carbon brush material with good electric conductivity and abrasion resistance is obtained; and meanwhile, a carbon brush has good heat conduction performance and mechanical performance, the service life of the carbon brush is prolonged, and the application prospects are wide.